Home / Business

Business

Read Latest Business News & updates about latest Business events & issues. Find out about the business news on our website.

SEO Tips for Boosting your Website Performance



seo tips for boosting

Seo is really important for many projects. It can increase the number of people who view your application or even boost conversions. For example, in e-commerce, 38.9 percent of the purchases came from search engines such as Google. Also, the search engine can make use of the website’s content to allow the user to buy products straight from the search engine. Seo training is a very good option for the business owner because by learning so the owner himself/herself can do the SEO for boosting the performance of their website.

Here are a couple of tips you can make sure that search engine robots will love your websites.

   Make sure you have good page load speed

Quickly loading pages are crucial not only for efficient SEO but also for a good UX. Users don’t like to wait for content to show on a website they are trying to browse and neither do search engine web crawlers. To achieve fast page loads, you can make sure that the server generates responses faster, add pagination or infinite scroll, add responsive images using the imgsrc attribute for the image tag, load images on a scroll, reduce CSS and JS script sizes. Load stylesheets or scripts in an asynchronous way and many other things. You can test the page load speed using various tools available on the internet. Remember to test it on various links in your application to get a more general overview.

   Use Breadcrumbs

Breadcrumbs give web crawlers an idea of how your website is structured. The most obvious use case in e-commerce is to show the category of the product to which a given link leads

   Make Sure You Have Text on your Website

The text is the kind of information that computers and consequently search engine robots find the easiest to aggregate. It’s quite easy for such websites as the guardian or the Newyork times since they offer mostly articles, but it can be different on e-commerce sites, which chiefly consist of photos of products. It is a good practice to make sure that each product has a unique description. Another way to improve SEO in e-commerce is to implement a blog in your application, where you will repeat the updates of your application. The more text there is in your app, the easier it will be to aggregate the content on your website.

   Make Sure The App is Mobile First

Mobile is the major platform on the web these days. According to toa survey, 51% of internet traffic comes from mobile devices. To make sure that your application is mobile friendly, you should implement responsive designs (look up “responsive designs”), which will ensure that your webpage can adjust to the given screen’s viewport, be it mobile, tablet, desktop or a high DPI display.

   Make Your App PWA

Progressive web apps (PWA) is a quite new technology introduced by Google to bring native experience to web applications. They mostly consist of a javascript web worker cache the content from your application and the manifest file, which can provide a more native experience without the need for building a separate application.

   Make your Image as Small as Possible

Images are what the web is all about now. Well almost, Instagram is an example of a company that created a whole platform where images are the only true content. The downside if using images is that they take a lot of space and bandwidth if you don’t compress that properly. You should use tools such as ImageMagick to strip all meta tags, convert your images to other formats and lower their quality- the human eye won’t see the difference unless the user focuses on the image and zooms it. Also, it’s good to make sure that images aren’t too big. There no point in putting a 15 Mpx photo from your vacation in a blog spot viewed on mobile devices.

   Translate Your Routes

Web search engines like to have different paths for content in different languages. If your application is served in many different languages it’s good to translate the paths leading to them.

Additionally, hreflang tags to your site will inform web crawlers of the language of a given link.

   Make a Sitemap of  Your Application

This is pretty simple. A sitemap is an XML file that consists of the URLs that are in your application. This makes a lot easier for search bots t crawl your website. You can also adjust the weight of each link or the frequency at which it should be checked by search engines.

   Make Sure your Content is Accessible

There are a few important things such as adding alt attributes to images or a table of contents for bigger pages. Another cool thing you can do is to add transcriptions for your audio and video files. Again, more text means that it will be easier for search engine bots to index your website.

   Fresh Content

Having fresh content is an incentive for visitors to come back and for search engine bots to visit and crawl your website more often.

This is true when you really have something new to say about the niche or topic your covering. Avoid publishing pages with similar content just for the sake of updating your website or blog.

   Check Your External Link

External links [links in your website pointing to another site] are very important for SEO. In general ensure that:

You are not linking to spam websites or website with inappropriate content.

You have no broken link i.e links to websites or pages that no longer exist.

You are not in any way selling or exchanging links.

Any link in your comment section carries the nofollow directive.

   Webmaster Tools and Analytics

Google and Bing have what is called webmaster tools. This is the place to register and submit your website to their index.

After submission, you can visit the webmaster central and get valuable information about your website. Seo training course includes these tools also. Although this is not directly related to SEO, when you submit your website to google webmaster tools and Bing webmaster tools you gain a number of advantages:

It’s a way to tell search engines about your website [by submitting your sitemap].

It’s a way to get feedback on the number of pages indexed.

It’s a way to get notified about potential problems ie. access issues that restrict websites from crawling your content.

You can see the number of incoming and internal links.

How much time they spend on your pages and on which pages.

With these 12 simple tips, you can make your website search engine friendly and as a result substantially improve its accessibility, performance and conversion rate.

Read More »

How can your Business be Expanded with The Advanced Automation?



grow business

How does Business Spurt?

There is no need for big things to run a business, but if you have to run a business then small things will be taken care of. The key business skills to consider include:

Implement a strong marketing strategy management: It is important to follow strategic management, financial management, people management and operations management.

❖ Basic accounting: Accounting is very essential for any business to store all the business records. There are lots of free accounting software, so that business records can be easily stored.

❖ Sales and marketing: The marketing and sales plan illustrate your business’s strategy for convincing prospective customers to buy your product or service.

How can your Business be Extended to the Next Generation?

Many people turn on their business but not everyone can take the business forward. If you want your business to last a long time, you will have to keep updating your business with the changing world. The sooner you understand the latest technology and implement your business, the sooner you will go ahead in this world. Here are their top buzz for how automation can help you build and construct your business.

great website

1. Make yourself easy to Find with a Great Website

Most of the clients see a strong, clean website which can generate more and more traffic to your websites. Business will automatically grow if your websites look like a mark of professionalism.

2. Expand Your Reach With Social Media

If you want to gain your business to the peak level then social media is the best way to build effective relationships with your clients and also making a positive impact on prospects.

3. Make it easy for Customers to do Business with you with Their Mobile Devices

Most people accessing the internet through smartphones, then through the desktop computers. So if you are in a business where client needs to reach you easily so people can reach you no matter where you go.

4. Consider an Email Newsletter

The best way to connect and build your audience is to publish newsletters regularly. You have to focus on what the audience is interested in learning about and create content that delivers value without the hard sell.

5. Simplify Invoicing with Online Systems

Everyone needs to have accounting in business, but people preferred to save their data on paper. But in today’s generation, there has been such a lot of free invoice software that people can easily save their data online or offline.

Read More »

Pin your Business to Google Maps to Improve SEO



Google My Business centralizes various Google services and allows businesses to add and edit a
variety of Google, Maps, and Google + related information in one place.

By creating a Google My Business account, you can add information that will be visible to
people when they search for you on Google, Maps, and Google +.

From this account, you can pin your business to a Google map, make sure your business hours
and phone number are displayed when people search for your business, allow your customers
to rate your business. Your business with stars (Google Reviews) and post comments about you,
etc.
By accessing your account, you can also view some statistics such as the number of routes
requests made to get to your business.

It’s all accessible via the web platform and the Google My Business app for iOS and Android,
and all you need is a Google email address to sign up for.
Google My Business allows you to manage your business presence on Google, Google Maps,
and Google + while giving you a window when people search for it. Plus, it’s free. Here are
some good reasons to open an account!

Pin your Business on Google Maps

What is your reflex when you want to find the location of a shop, restaurant or other company?
To this question, many people would answer: search on Google Maps!
That’s why it’s important to pin your business on Google Maps by creating a business listing.

1. Click the link below, tap the Start button, and sign in to the Google Account you’d like to use
for your Google My Business account.

Go to Google My Business

2. Complete the required fields for your company’s contact information.

3. Choose a validation method. You may only be offered validation by mail. You will receive by

post a postcard with the validation code to enter to complete your Google My Business listing.

Customize your Business Image on Google Maps and others

When you have a Google My Business account, your business listing appears when a user
searches for your business name in Google and Maps.

Your business listing includes your location on a map, your contact information, and business
hours, user reviews about you and a photo section.

In your Google My Business account, you can add a profile photo, a cover photo for your
Google+ account, and a logo that will appear in your business listing in Google and Maps.
You’re also invited to choose the first image that will be associated with your business on
Google and add company-specific images that will appear in Google and Maps in an image
gallery.

It can be pictures of the inside or the outside of your establishment (for an overview of the
decoration and the atmosphere of your establishment), your products, your team or other.
The idea is to attract Internet users and make them want to move in your business or do
business with you.

To add images, simply sign in to your Google My Business account and click the Photos tab on
the menu.
Do not hesitate to update them regularly, according to the seasons and the news that you offer.

Add your menu, Services & Price Lists

If you are a restaurateur or caterer, you want your customers to have access to your menu and
prices directly through Google Maps. Identify the sections of your menu and put links to the
pages of your website that mention these meals.

If you have a service company, such as a hair salon or a beauty clinic, you can display your price
list according to the different packages offered.

Also add the different attributes that your customers might be looking for, such as whether you
offer free Wi-Fi or a sun terrace.
Because your customers will have more details about your business activities, they may be
more likely to visit your website, and this popularity may then benefit you in the search results.

Read More »

Are you ready to accept cloud based accounting software for your small business?



In this article, I am going to tell what are the benefits of using cloud-based accounting software and how it helps small businesses? We all know that whatever documents and files we kept on mail or on online are more secure as compared to putting papers in a safe. Most of the businesses are storing their content and data or access the files through software by using a network of computer servers known as “cloud”, but some are still using MS Excel for accounting and for other things.

Here are some benefit of using cloud-based accounting software for small businesses.

 

The benefit of using cloud accounting software-

1. Cost factor:- Cloud-based accounting software, first of all, save small businesses from incurring the high cost and also spread the cost by paying the installments on monthly basis rather than paying a huge amount. The software can be purchased on a simple subscription.It also can be available at different costs like $5, $20, $50 and much more. There is so many software which is available on different cost like Quickbooks, Freshbooks, Xero, Zoho Invoice and merchants and out of these, some are easy access to mobile applications also.

2. Anytime access: Cloud-based accounting software can be easily accessible at any time from anywhere through an internet connection with the help of smartphone mobiles and tablets. A businessman may find the clear picture of their financial data anytime.

3. Backup of data: Cloud accounting software provides the facility of baking the data in case if the data lost. Cloud accounting software provides the automatic backup of data at regular intervals which helps to be regular in work. In case of theft, the data is stored in a cloud.

4. Quality control: In cloud accounting software all the documents are stored in one place and organized in specific formats which maintain the consistency and avoid the human error. It also has clear records for every transaction which clear out the confusions.

5. Financial monitoring: In manual accounting mostly the work is done at the end of the accounting/financial year when proper records are made for tax assessment purposes and for knowing the financial position of the business, but in cloud accounting software one can create and maintain the financial records according to their wish.

How cloud-based accounting software helps the businesses?

Cloud-based accounting software helps to get accurate real-time insight into the companies finance and also reduces the business expenses. The cloud technology backups the data so there is no need to worry about losing the important files and information. It makes dealings feasible and easy.

Cloud-based accounting software is safe or not?
In cloud-based accounting software, there is no need to worry about losing the confidential documents and files because cloud software provides the place for storing the data with securing. The data is completely secured with the password so it can’t be accessible by one without the permission of the real user.

Read More »

7 Things to Implement in Your Business in 2018



7 things implementation in your business

Whether you are a business veteran or someone who has recently started his or her entrepreneurial career, the beginning of a new quarter is the ideal time to analyze the operational mode of your business. 2018 has been a pretty eventful year in terms of the growth of small businesses. Speaking of which, reviewing the two quarters that has just passed will make you acknowledge the segments of your business where you would require making the necessary adjustments.

Since it is the beginning of the new quarter of 2018, it will be a great time to revise your business plan by taking a fresh look at your day-to-day operation including the important aspects of your business. As a business owner who is looking forward to the bright future in his or her business career, here are some of the things that you need to implement in your business in 2018:

 Plan a Retreat

No matter what is the size of your business, you should be always keen to support your team members as a valuable part of your company. After all, they are the ones who are the key persons behind the day to day operations of your business. The best way to compliment your team members for their contribution in your business is by organizing a retreat where they relax and unwind, while you will get the opportunity to discuss your sales game plan for the remaining part of the year. As a team, it is important to gather everyone at one place and identify the main targets that your business will march forward in the future. Be the facilitator of the retreat and the person who will arrange both the activities and the agendas. Apart from that, your team needs to understand each other too that will help them develop a sense of unity in the coming time.

 Plan a New Sales Strategy

Tweaking a fresh sales plan is probably one of the best things that you can do in 2018 that will help you in ending the year on a high note. In order to achieve this feat, you will need to sit with your sales team and discuss what will be your key offering to the marketplace that will help you in generating a good number of leads. When it comes to developing a new sales strategy, thinking about your market success is not the only parameter that needs to be considered. Evaluate the sales department and see whether you will need more salespersons to fuel up the sales pitching process and engage more tactfully with the clients. Also, think of how are going to settle your ongoing debt situation by consulting professionals and going through debt settlement reviews.

 Work on Your Promotional Campaign

Owing to the exceptional development in the sector of digital marketing, it is now important for every business to have its influence on the web. In addition, the rise of mobile devices and the dependency on the Internet with almost the planet browsing information at their fingertips make it pretty obvious for businesses to have their own website to be in the online marketing game. From organizing webinars to giveaways on Instagram, there is a lot that you can do in your online business promotional campaign. All you need to do is putting together a budget and identify the key platforms that will support your marketing strategies the best.

 Keep a Track of Your Customers

It goes without saying that customers are the brick and mortar of your sales funnel, which makes it really important to work on strategies that will help you in keeping them engaged in your business. Building a relationship with your target audience will help you in gaining some of the most loyal customers who will be an asset to you in the coming time. However, you will need to keep a track of your customers, which implicates that you should be aware of their needs and solving their queries. If you are solely focusing on how to make your product more interesting and fueling your sales funnel while overlooking the needs of your customers, you will end up losing them to your competitors in the market.

 Build a Strong Social Media Presence

With the rising popularity of social media channels such as Instagram and LinkedIn, it is critically important for a business to have its staunch presence on these platforms. Not only will it help you in earning new followers, but also it will allow you to create a broad spectrum of business opportunities. One such innovative idea that you can brainstorm is organizing a podcast and bring together a panel of geniuses from your industry to discuss the real-time issues and challenges that everyone is facing in your industry. This will help in boosting your social media influence and will help in drawing more attention, making you a set player of the game.

 Think of Email Marketing

It might come as a surprise to many, but email marketing has started making a comeback and with a very good reason. It helps businesses to create their customer information database where they can market their products, services, and giveaways in personal emails that have more chances of viewership. Moreover, with email marketing, you can market your discounts and offers more easily by wrapping them in the mail and sending them to targeted customers who are more likely to make a buying decision. Not only does it help in placing your marketing giveaways, but it also sparks repeat business.

 Give a Shot to Paid Ads

Investing in online ads is perhaps the best thing that you can do to fuel your sales funnel which is also a great method of marketing. It will help you in promoting your business in a much wider circle and reach out to a broader spectrum of audiences. With more people getting to know about your brand, it will be more likely to expand your follower base and increase more leads and conversions.

Conclusion

With two quarters gone in 2018, it is time to think of your profitability and what changes will help you in developing your business in a much better way. Adhere to these tips and implement them in your business, ensuring a better success rate in the coming year.

Read More »

5 Ways to Promote E-Commerce Business



promote e-commerce business

Do you remember that well-known hare and tortoise fable and the moral that it propagated? Slow and steady wins the race! Well, just as it is true for many other things in life, it is true for the e-commerce business too. Customers are not easy to engage. We are saying that because currently, the average rate of cart abandonment has gone up to 69.2%. It takes commitment, persistence, and the use of innovative marketing strategies to increase your sales and reach your audience. If you are someone who is entertaining the idea of venturing into the e-commerce business, then you need to be well acquainted with current business and marketing strategies. Take the instance of Frontier. When we listen or read something about FiOS Internet Only, we have this notion of quality and reliability. And that’s essential because of their amazing e-commerce marketing skills. Let’s find out how you can promote your eCommerce business and become popular without investing in a marketing agency. You can do it yourself.

 Spread the Word on Social Media

By now, we are all well aware about the social media marketing strategies and their effectiveness. Social media has unlimited potential when it comes to effective marketing. All it takes is consistency. You need to post frequently about your products and services. Launch intriguing and powerful marketing campaigns that can catch your customers’ attention readily. Reaching and engaging buyers become easy with social media. Focus on the channels and social media forums that your buyers and customers use more. Use Google Analytics to figure out that.

Pick your customers’ preferred social media platforms. Share industry-related trends and news to keep your accounts useful and informative to the buyers. Also, share the links to your products on your website. Avoid too much promotion. This can actually piss some customers off.

 Create a Blog

Blogging has perhaps become one of the most effective ways to market online. It is cost-effective and efficient. It is helpful in appealing the target audience. You just need to know their interests and write about what they would readily read. Once they are on your blog, you may tell them about your products, services, and features.

Create a blog that is relevant to your niche. It is a great way to attract customers to your e-commerce site. If you keep your blog fresh and entertaining, you will get more and more loyal readers and customers.

 Get Reviews for Your Products

To increase visibility for your business, you can hire bloggers who write amazing reviews for your products. If they are willing to write reviews for your products, you can actually have tons of more visitors on your website. A review is a powerful marketing strategy. Since it’s written as a personal experience, it is bound to get more attention. Take the instance of slimming tea formulas. When we read a review saying, they were able to reduce a massive 15 kilograms in 2 months by simply sipping that tea, we definitely get impressed! We are also tempted to try it.

 Have an effective SEO Strategy

The digital times that we are living in, search engine optimization cannot be ignored. And it’s true for all websites, not just the ecommerce ones. The better your site is optimized, the more chances you have to be ranked higher. Improved ranking means more sales and more traffic. If you want to ensure your success then you will have to invest in SEO strategies. Doing it alone could be very difficult. You will have to go through some extensive learning process to be acquainted with the SEO strategies. If you can afford, hire a team, and make a combined effort.

Also, ensure that your site doesn’t take ages to load. This will discourage the visitors, and they will leave your site.

 Be Creative

Improve your product descriptions and their presentation. Make them catchy and irresistible. Avoid using the mainstream, stereotypical, and standard descriptions. Be creative and come up with an SEO-optimized and concise copy for your services and products. Never underestimate the power of extraordinary vocabulary. Use catchy words, invest time in creating interesting images, improve the visuals of the site, and so on. This is going to pay off.

Just search Frontier Internet Plans and found which internet plan ring the bell of quality and reliability in your head, so should your e-commerce brand! Work hard, use these tips, and promote your business. Good luck with your e-commerce venture!

 

AUTHOR BIO: Alex Brian is an entrepreneur, marketer, and writer. He loves beaches and bathing in the sun. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Alex co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

Read More »
Close