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E-Commerce

E-commerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It is currently one of the most important aspects of the Internet to emerge.

5 Vital Guidelines to Improve E-commerce Marketing Strategy



ecommerce-online-sales

Along with new online companies, the brick-and-mortar companies are also joining the e-commerce industry, causing a drastic competition among online business owners.

Thus, a well-defined and distinguished e-commerce marketing strategy is important to be on the successful pathway.

Starting an eCommerce store can be confusing, so here I offer the following tips which will make this process much easier for you.

1 – Create User-Oriented Shopping Experience  

The product cannot physically be such as the process can be convenient and simple to purchase as it says all. This is achieved through a process which is not too long and does not request the consumer to have data more than necessary.

The purchase design is very important, so it will be interesting to offer different images of the product, all high quality.

You should not forget the descriptions and other useful information such as useful tips. In the case of services, the images do not help in much detail, so more work must be done on descriptions for clearer ideas.

The purchase process also requires customer support. So you should ensure that you are available to serve your customers, either on a fixed schedule or 24/7 indicated on your website via live support, phone call, or both.

2 – Design a Service That You Yourself Would Like

The best proof of a good online store is sometimes produced by family and friends or colleagues at work.

If you tried it in the first person and see that you cannot use it with ease and pleasure. It means you have not done a good job so far and need to reconsider the things.

3 – Value Your Customers’ Feedback

Every eCommerce business owner should know that customer service is the foundation of a successful business, but small and medium enterprises, in particular, rely heavily on word-of-mouth and brand loyalty.

That is why the importance of listening to your customers’ feedback is emphasized so that you can make the necessary adjustments.

Customers are the reason of success and adapting products and service as per their needs is the best way to offer them and get their continued loyalty.

4 – Use Social Media 

A strategy that takes into account the social networks, especially talking about paid advertising, for example, pay-per-click or compelling content strategy can be an effective way to drive traffic to your eCommerce website.

Networks and social media like Pinterest, Etsy or eBay can be very useful for an e-commerce company of any size with word-of-mouth perhaps the most effective method to boost successfully.

Being present on all channels where your potential clients can expect you to be is a bonus and improves overall performance.

5 – Invest in a Strategy Aimed at Mobile Devices

It is a reality that companies in e-commerce cannot forget mobile users, as they increasingly represent a larger percentage of total visits.

Today, 4 out of 5 smartphone owners use their devices to shop and this figure cannot be ignored.

It is, therefore, important not only to adapt the site for use through these devices but also consider advertising efforts in this context.

Last Words  

To be successful in the e-commerce business, it is good to experiment with new tools, listening to customers, keep abreast of the latest trends and keep track of the reports of research companies.

Author Bio:

Eva Vosper is an expert blogger in the field of academic writing and he offers practical solutions regarding UK dissertation writing help to the students of higher studies. His academic writing guides are available online and students eagerly wait to read his tips and tricks to finish their dissertation projects efficiently.

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WHAT IS SEO SEM?



what is seo sem

When talking about SEO and SEM, people tend to confuse the two concepts. The most common question that comes to the mind is: Are they both the same thing or is there a difference? The truth is they are both different concepts but are usually integrated together. This article will cover both concepts in detail.

The basic question that arises is that what is SEO SEM? SEO is the abbreviated form of “Search Engine Optimization” while SEM stands for “Search Engine Marketing”. Now on to considering them separately.

SEARCH ENGINE OPTIMIZATION (SEO)

Search Engine Optimization or SEO in short, is basically a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings. Which further helps in getting free traffic from search engines.

Moreover, it is a great way of making your website more user-friendly, faster and easier for the users to navigate through.

WHY IS SEO IMPORTANT?

Considering today’s ever so competent market SEO is more important than it ever was. There are a couple of reasons why Search Engine Optimization really is important.

Firstly, people are more likely to click one of the top 5 suggestions in a result page. So, to gain visitors to your website you need to be in the “TOP 5”. This is where SEO plays its role.

Secondly, SEO is beneficial in socially promoting your website or online store. For example, if people find your website on Google or Yahoo they are more likely to promote it on Facebook or Twitter etc.

Thirdly, in a competitive market SEO can be a huge advantage. If two websites have the same thing to offer then the search engine optimized website is more likely to have more customers.

Moreover, good SEO application improves the user experience and usability of a website.

SEARCH ENGINE MARKETING (SEM)

Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPS) through free traffic (i.e. SEO) or paid advertising.

WHY IS SEM IMPORTANT?

why is sem important?

Today, whenever we have a query the Internet is our go to solution for everything. Majority of our daily lives revolve around it.

Whenever we have a question, we turn to a search engine and type our query and we expect the search engine to return us a direct answer to the question or some resource.

Now majority of the users are going to click on the top results.

Search engine marketing is important because it is the process to follow to optimize your website so that it appears in the top positions.

SEO INTEGRATED SEM

This is one of the more confused topics.

Usually, SEO and SEM work hand in hand.

Search engine marketing is done through multiple techniques. These techniques are grouped into SEO and PSA (Paid Search Advertising).

SEO is a set of algorithms or a framework that are used to market a website. SEO makes a website more user-friendly. And the better the experience is for the user the more the website gains popularity and reaches its goal to be in the “top suggestions” of a search engine.

CONCLUSION

No business or website can survive on the Internet if it does not follow proper search engine marketing practices.

Both SEO and SEM are powerful tools to get your site to its maximum potential and boost your online presence.

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5 Ways to Promote E-Commerce Business



promote e-commerce business

Do you remember that well-known hare and tortoise fable and the moral that it propagated? Slow and steady wins the race! Well, just as it is true for many other things in life, it is true for the e-commerce business too. Customers are not easy to engage. We are saying that because currently, the average rate of cart abandonment has gone up to 69.2%. It takes commitment, persistence, and the use of innovative marketing strategies to increase your sales and reach your audience. If you are someone who is entertaining the idea of venturing into the e-commerce business, then you need to be well acquainted with current business and marketing strategies. Take the instance of Frontier. When we listen or read something about FiOS Internet Only, we have this notion of quality and reliability. And that’s essential because of their amazing e-commerce marketing skills. Let’s find out how you can promote your eCommerce business and become popular without investing in a marketing agency. You can do it yourself.

 Spread the Word on Social Media

By now, we are all well aware about the social media marketing strategies and their effectiveness. Social media has unlimited potential when it comes to effective marketing. All it takes is consistency. You need to post frequently about your products and services. Launch intriguing and powerful marketing campaigns that can catch your customers’ attention readily. Reaching and engaging buyers become easy with social media. Focus on the channels and social media forums that your buyers and customers use more. Use Google Analytics to figure out that.

Pick your customers’ preferred social media platforms. Share industry-related trends and news to keep your accounts useful and informative to the buyers. Also, share the links to your products on your website. Avoid too much promotion. This can actually piss some customers off.

 Create a Blog

Blogging has perhaps become one of the most effective ways to market online. It is cost-effective and efficient. It is helpful in appealing the target audience. You just need to know their interests and write about what they would readily read. Once they are on your blog, you may tell them about your products, services, and features.

Create a blog that is relevant to your niche. It is a great way to attract customers to your e-commerce site. If you keep your blog fresh and entertaining, you will get more and more loyal readers and customers.

 Get Reviews for Your Products

To increase visibility for your business, you can hire bloggers who write amazing reviews for your products. If they are willing to write reviews for your products, you can actually have tons of more visitors on your website. A review is a powerful marketing strategy. Since it’s written as a personal experience, it is bound to get more attention. Take the instance of slimming tea formulas. When we read a review saying, they were able to reduce a massive 15 kilograms in 2 months by simply sipping that tea, we definitely get impressed! We are also tempted to try it.

 Have an effective SEO Strategy

The digital times that we are living in, search engine optimization cannot be ignored. And it’s true for all websites, not just the ecommerce ones. The better your site is optimized, the more chances you have to be ranked higher. Improved ranking means more sales and more traffic. If you want to ensure your success then you will have to invest in SEO strategies. Doing it alone could be very difficult. You will have to go through some extensive learning process to be acquainted with the SEO strategies. If you can afford, hire a team, and make a combined effort.

Also, ensure that your site doesn’t take ages to load. This will discourage the visitors, and they will leave your site.

 Be Creative

Improve your product descriptions and their presentation. Make them catchy and irresistible. Avoid using the mainstream, stereotypical, and standard descriptions. Be creative and come up with an SEO-optimized and concise copy for your services and products. Never underestimate the power of extraordinary vocabulary. Use catchy words, invest time in creating interesting images, improve the visuals of the site, and so on. This is going to pay off.

Just search Frontier Internet Plans and found which internet plan ring the bell of quality and reliability in your head, so should your e-commerce brand! Work hard, use these tips, and promote your business. Good luck with your e-commerce venture!

 

AUTHOR BIO: Alex Brian is an entrepreneur, marketer, and writer. He loves beaches and bathing in the sun. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Alex co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.

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