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Pin your Business to Google Maps to Improve SEO



Google My Business centralizes various Google services and allows businesses to add and edit a
variety of Google, Maps, and Google + related information in one place.

By creating a Google My Business account, you can add information that will be visible to
people when they search for you on Google, Maps, and Google +.

From this account, you can pin your business to a Google map, make sure your business hours
and phone number are displayed when people search for your business, allow your customers
to rate your business. Your business with stars (Google Reviews) and post comments about you,
etc.
By accessing your account, you can also view some statistics such as the number of routes
requests made to get to your business.

It’s all accessible via the web platform and the Google My Business app for iOS and Android,
and all you need is a Google email address to sign up for.
Google My Business allows you to manage your business presence on Google, Google Maps,
and Google + while giving you a window when people search for it. Plus, it’s free. Here are
some good reasons to open an account!

Pin your Business on Google Maps

What is your reflex when you want to find the location of a shop, restaurant or other company?
To this question, many people would answer: search on Google Maps!
That’s why it’s important to pin your business on Google Maps by creating a business listing.

1. Click the link below, tap the Start button, and sign in to the Google Account you’d like to use
for your Google My Business account.

Go to Google My Business

2. Complete the required fields for your company’s contact information.

3. Choose a validation method. You may only be offered validation by mail. You will receive by

post a postcard with the validation code to enter to complete your Google My Business listing.

Customize your Business Image on Google Maps and others

When you have a Google My Business account, your business listing appears when a user
searches for your business name in Google and Maps.

Your business listing includes your location on a map, your contact information, and business
hours, user reviews about you and a photo section.

In your Google My Business account, you can add a profile photo, a cover photo for your
Google+ account, and a logo that will appear in your business listing in Google and Maps.
You’re also invited to choose the first image that will be associated with your business on
Google and add company-specific images that will appear in Google and Maps in an image
gallery.

It can be pictures of the inside or the outside of your establishment (for an overview of the
decoration and the atmosphere of your establishment), your products, your team or other.
The idea is to attract Internet users and make them want to move in your business or do
business with you.

To add images, simply sign in to your Google My Business account and click the Photos tab on
the menu.
Do not hesitate to update them regularly, according to the seasons and the news that you offer.

Add your menu, Services & Price Lists

If you are a restaurateur or caterer, you want your customers to have access to your menu and
prices directly through Google Maps. Identify the sections of your menu and put links to the
pages of your website that mention these meals.

If you have a service company, such as a hair salon or a beauty clinic, you can display your price
list according to the different packages offered.

Also add the different attributes that your customers might be looking for, such as whether you
offer free Wi-Fi or a sun terrace.
Because your customers will have more details about your business activities, they may be
more likely to visit your website, and this popularity may then benefit you in the search results.

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7 Things to Implement in Your Business in 2018



7 things implementation in your business

Whether you are a business veteran or someone who has recently started his or her entrepreneurial career, the beginning of a new quarter is the ideal time to analyze the operational mode of your business. 2018 has been a pretty eventful year in terms of the growth of small businesses. Speaking of which, reviewing the two quarters that has just passed will make you acknowledge the segments of your business where you would require making the necessary adjustments.

Since it is the beginning of the new quarter of 2018, it will be a great time to revise your business plan by taking a fresh look at your day-to-day operation including the important aspects of your business. As a business owner who is looking forward to the bright future in his or her business career, here are some of the things that you need to implement in your business in 2018:

 Plan a Retreat

No matter what is the size of your business, you should be always keen to support your team members as a valuable part of your company. After all, they are the ones who are the key persons behind the day to day operations of your business. The best way to compliment your team members for their contribution in your business is by organizing a retreat where they relax and unwind, while you will get the opportunity to discuss your sales game plan for the remaining part of the year. As a team, it is important to gather everyone at one place and identify the main targets that your business will march forward in the future. Be the facilitator of the retreat and the person who will arrange both the activities and the agendas. Apart from that, your team needs to understand each other too that will help them develop a sense of unity in the coming time.

 Plan a New Sales Strategy

Tweaking a fresh sales plan is probably one of the best things that you can do in 2018 that will help you in ending the year on a high note. In order to achieve this feat, you will need to sit with your sales team and discuss what will be your key offering to the marketplace that will help you in generating a good number of leads. When it comes to developing a new sales strategy, thinking about your market success is not the only parameter that needs to be considered. Evaluate the sales department and see whether you will need more salespersons to fuel up the sales pitching process and engage more tactfully with the clients. Also, think of how are going to settle your ongoing debt situation by consulting professionals and going through debt settlement reviews.

 Work on Your Promotional Campaign

Owing to the exceptional development in the sector of digital marketing, it is now important for every business to have its influence on the web. In addition, the rise of mobile devices and the dependency on the Internet with almost the planet browsing information at their fingertips make it pretty obvious for businesses to have their own website to be in the online marketing game. From organizing webinars to giveaways on Instagram, there is a lot that you can do in your online business promotional campaign. All you need to do is putting together a budget and identify the key platforms that will support your marketing strategies the best.

 Keep a Track of Your Customers

It goes without saying that customers are the brick and mortar of your sales funnel, which makes it really important to work on strategies that will help you in keeping them engaged in your business. Building a relationship with your target audience will help you in gaining some of the most loyal customers who will be an asset to you in the coming time. However, you will need to keep a track of your customers, which implicates that you should be aware of their needs and solving their queries. If you are solely focusing on how to make your product more interesting and fueling your sales funnel while overlooking the needs of your customers, you will end up losing them to your competitors in the market.

 Build a Strong Social Media Presence

With the rising popularity of social media channels such as Instagram and LinkedIn, it is critically important for a business to have its staunch presence on these platforms. Not only will it help you in earning new followers, but also it will allow you to create a broad spectrum of business opportunities. One such innovative idea that you can brainstorm is organizing a podcast and bring together a panel of geniuses from your industry to discuss the real-time issues and challenges that everyone is facing in your industry. This will help in boosting your social media influence and will help in drawing more attention, making you a set player of the game.

 Think of Email Marketing

It might come as a surprise to many, but email marketing has started making a comeback and with a very good reason. It helps businesses to create their customer information database where they can market their products, services, and giveaways in personal emails that have more chances of viewership. Moreover, with email marketing, you can market your discounts and offers more easily by wrapping them in the mail and sending them to targeted customers who are more likely to make a buying decision. Not only does it help in placing your marketing giveaways, but it also sparks repeat business.

 Give a Shot to Paid Ads

Investing in online ads is perhaps the best thing that you can do to fuel your sales funnel which is also a great method of marketing. It will help you in promoting your business in a much wider circle and reach out to a broader spectrum of audiences. With more people getting to know about your brand, it will be more likely to expand your follower base and increase more leads and conversions.

Conclusion

With two quarters gone in 2018, it is time to think of your profitability and what changes will help you in developing your business in a much better way. Adhere to these tips and implement them in your business, ensuring a better success rate in the coming year.

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Key Stages In Implementing Local SEO For Your Website



Implementing Local SEO For Your Website

Every business regardless of whether it is an online model, offline model, B2B or B2C should focus on local SEO as it will help the brand get adequate visibility. Even if you are going to hire the best local SEO Company it is always useful to know the key stages in the implementation of local SEO. This will help you to be a well-informed customer and in turn help you get the best out of your service provider.

Keywords analysis:

Local SEO like the general SEO starts with keywords analysis. The best local SEO providers always start with keywords analysis. You may have your preferred keywords but it is safer to perform an in-depth analysis to identify the keywords that have the potential to bring the maximum number of targeted visitors to your website. Let your keywords list include long-tail keywords and also short key phrases. Your keywords can be narrowed down to region, city and even street depending on your business model.

On-page optimization:

If your website is not already optimized for the keywords that you are planning to target, then find the best local SEO Company for on-page optimization first. This will cover everything from the page title, URL optimization, and content optimization, file name optimization, alt attribute optimization and much more. You do not have to get into the technicalities of on-page optimization but it is enough that you have a cursory understanding of what happens with on-page optimization.

Google business setup:

Google listing will help your website to enjoy very high level of visibility. When you add your business to Google local listings it will show up in the Google maps. Even if you are not able to get to the top ten results with your regular optimization efforts, when people search for the services or products you are offering the chances of your business getting listed in local results are very high. Here you should take care of both Google+ listing and Google Map listing.

Submissions to local classifieds:

To further enhance the Google listings it is also useful to submit your website to the local classifieds sites. This will boost your local presence further because the search engines get their signals from various platforms. Make sure that your website is submitted to all the leading local classifieds sites when you hire the best local SEO providers to take care of the job.

Building backlinks:

Upon completing the above steps, you should further bolster your local presence by building backlinks for local keywords. Links should be built using multiple strategies using variations of local keywords.

It will take some time for all the above efforts to show some results. You need to be patient therefore and avoid making SEO mistakes during this phase because many business owners in their impatience try to overdo things and in the process damage the overall effectiveness of the process.

Find a dependable local SEO company to take care of your needs. Your SEO company should support you with both setup as well as with ongoing search engine ranking needs.

Author Bio: SubmitEdge is one of the best SEO companies offering search engine optimization and marketing strategies that are Google compliant. This not only helps your business to stand out, but also get a high SEO ranking. SubmitEdge, in the SEO circle, is a brand to reckon with. Our SEO Company is well-known for rewarding internet marketing company we provide to both small and large corporate houses. This helped us to stand out as the best SEO Company. Furthermore, we share the advantages of being a leader in this domain exclusively for our clients.

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