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what is seo sem

When talking about SEO and SEM, people tend to confuse the two concepts. The most common question that comes to the mind is: Are they both the same thing or is there a difference? The truth is they are both different concepts but are usually integrated together. This article will cover both concepts in detail.

The basic question that arises is that what is SEO SEM? SEO is the abbreviated form of “Search Engine Optimization” while SEM stands for “Search Engine Marketing”. Now on to considering them separately.


Search Engine Optimization or SEO in short, is basically a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings. Which further helps in getting free traffic from search engines.

Moreover, it is a great way of making your website more user-friendly, faster and easier for the users to navigate through.


Considering today’s ever so competent market SEO is more important than it ever was. There are a couple of reasons why Search Engine Optimization really is important.

Firstly, people are more likely to click one of the top 5 suggestions in a result page. So, to gain visitors to your website you need to be in the “TOP 5”. This is where SEO plays its role.

Secondly, SEO is beneficial in socially promoting your website or online store. For example, if people find your website on Google or Yahoo they are more likely to promote it on Facebook or Twitter etc.

Thirdly, in a competitive market SEO can be a huge advantage. If two websites have the same thing to offer then the search engine optimized website is more likely to have more customers.

Moreover, good SEO application improves the user experience and usability of a website.


Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPS) through free traffic (i.e. SEO) or paid advertising.


why is sem important?

Today, whenever we have a query the Internet is our go to solution for everything. Majority of our daily lives revolve around it.

Whenever we have a question, we turn to a search engine and type our query and we expect the search engine to return us a direct answer to the question or some resource.

Now majority of the users are going to click on the top results.

Search engine marketing is important because it is the process to follow to optimize your website so that it appears in the top positions.


This is one of the more confused topics.

Usually, SEO and SEM work hand in hand.

Search engine marketing is done through multiple techniques. These techniques are grouped into SEO and PSA (Paid Search Advertising).

SEO is a set of algorithms or a framework that are used to market a website. SEO makes a website more user-friendly. And the better the experience is for the user the more the website gains popularity and reaches its goal to be in the “top suggestions” of a search engine.


No business or website can survive on the Internet if it does not follow proper search engine marketing practices.

Both SEO and SEM are powerful tools to get your site to its maximum potential and boost your online presence.

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Saying Hello to Hashtag for more of Instagram followers

Instagram followers can help

Saying Hello to Hashtag for more of Instagram followers

There are certain trends at present that have almost created frenzy amongst the virtual inhabitants nowadays. In other words, the common people, who are usually glued to the social media platforms for communicating and networking, are very much engrossed with features known as Hashtag. This is more prevalent in the Twitter platform but the same has spread in the various other social media platforms like Facebook and Instagram as well. This hashtag indicates a specific and special identity related to a particular event that makes it more popular throughout the web as people share this in their walls and gradually, the followers keep following. Quite evidently, this technique can be fruitfully utilized for promoting a business as this will increase the Instagram followers that will in turn enhance the required return on investment.

 How hash tagging can help?

Hashtag can help instagram followers

Starting from very basic conversations, opinions, contents, posts, etc. in the social media platforms to serious news, activisms, business advertising, endorsements and the like, the hashtag has become very much prominent these days. Consequently, this particular feature that was initially Twitter based can be intelligently used in Instagram as well. As an innovative idea of digital marketing plan, the Instagram can just be the ‘picture-perfect’ platform in the true sense of the term for the businesses to market their products and/or services and the brands as a whole. This is because if a particular firm, organization or a company can gather the maximum number of Instagram followers, then half the job of marketing gets done because these people will in turn spread the word through their own walls and the web of network will grow accordingly. People will become aware and even get encouraged to buy the products or avail the services also. So, why not make it count in the most professional way?

Given under are some advantages of using more and more hashtagsin the business contents in the Instagram posts so as to attract the prospective eyes towards the same.

  • Often there are some hashtags that go wild over the social media platforms and almost every single person having a presence in these platforms keep using these for giving their opinions or posting comments. Therefore, these hashtags then can be used in the contents or advertisements of the businesses in the Instagram platform for gathering Instagram followers.
  • It is better to chalk out the number of hashtags that can be used for the business promotion purposes. In other words, whether a single hashtag or a number of hashtags can be used for creating the contents of the Instagram posts because more the number of popular hashtags, more the number of followers for Instagram.
  • It is better to carry out a research before crafting the content for promotion and the research ought to include an analysis of the trending hashtags as well. This will enable in narrowind down the targeted audience for the particular product and/or services along with the brand.

Author’s Bio: Daniel Mattei is a popular blogger and has written this post on instagram. One of the most widely used social media platforms is Instagram and so, presently this is being used an important tool for marketing. The businesses can gather Instagram followers and accelerate their reach across the public.

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