When talking about SEO and SEM, people tend to confuse the two concepts. The most common question that comes to the mind is: Are they both the same thing or is there a difference? The truth is they are both different concepts but are usually integrated together. This article will cover both concepts in detail.
The basic question that arises is that what is SEO SEM? SEO is the abbreviated form of “Search Engine Optimization” while SEM stands for “Search Engine Marketing”. Now on to considering them separately.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization or SEO in short, is basically a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings. Which further helps in getting free traffic from search engines.
Moreover, it is a great way of making your website more user-friendly, faster and easier for the users to navigate through.
WHY IS SEO IMPORTANT?
Considering today’s ever so competent market SEO is more important than it ever was. There are a couple of reasons why Search Engine Optimization really is important.
Firstly, people are more likely to click one of the top 5 suggestions in a result page. So, to gain visitors to your website you need to be in the “TOP 5”. This is where SEO plays its role.
Secondly, SEO is beneficial in socially promoting your website or online store. For example, if people find your website on Google or Yahoo they are more likely to promote it on Facebook or Twitter etc.
Thirdly, in a competitive market SEO can be a huge advantage. If two websites have the same thing to offer then the search engine optimized website is more likely to have more customers.
Moreover, good SEO application improves the user experience and usability of a website.
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPS) through free traffic (i.e. SEO) or paid advertising.
WHY IS SEM IMPORTANT?
Today, whenever we have a query the Internet is our go to solution for everything. Majority of our daily lives revolve around it.
Whenever we have a question, we turn to a search engine and type our query and we expect the search engine to return us a direct answer to the question or some resource.
Now majority of the users are going to click on the top results.
Search engine marketing is important because it is the process to follow to optimize your website so that it appears in the top positions.
SEO INTEGRATED SEM
This is one of the more confused topics.
Usually, SEO and SEM work hand in hand.
Search engine marketing is done through multiple techniques. These techniques are grouped into SEO and PSA (Paid Search Advertising).
SEO is a set of algorithms or a framework that are used to market a website. SEO makes a website more user-friendly. And the better the experience is for the user the more the website gains popularity and reaches its goal to be in the “top suggestions” of a search engine.
No business or website can survive on the Internet if it does not follow proper search engine marketing practices.
Both SEO and SEM are powerful tools to get your site to its maximum potential and boost your online presence.