Seo is really important for many projects. It can increase the number of people who view your application or even boost conversions. For example, in e-commerce, 38.9 percent of the purchases came from search engines such as Google. Also, the search engine can make use of the website’s content to allow the user to buy products straight from the search engine. Seo training is a very good option for the business owner because by learning so the owner himself/herself can do the SEO for boosting the performance of their website.
Here are a couple of tips you can make sure that search engine robots will love your websites.
Make sure you have good page load speed
Quickly loading pages are crucial not only for efficient SEO but also for a good UX. Users don’t like to wait for content to show on a website they are trying to browse and neither do search engine web crawlers. To achieve fast page loads, you can make sure that the server generates responses faster, add pagination or infinite scroll, add responsive images using the imgsrc attribute for the image tag, load images on a scroll, reduce CSS and JS script sizes. Load stylesheets or scripts in an asynchronous way and many other things. You can test the page load speed using various tools available on the internet. Remember to test it on various links in your application to get a more general overview.
Breadcrumbs give web crawlers an idea of how your website is structured. The most obvious use case in e-commerce is to show the category of the product to which a given link leads
Make Sure You Have Text on your Website
The text is the kind of information that computers and consequently search engine robots find the easiest to aggregate. It’s quite easy for such websites as the guardian or the Newyork times since they offer mostly articles, but it can be different on e-commerce sites, which chiefly consist of photos of products. It is a good practice to make sure that each product has a unique description. Another way to improve SEO in e-commerce is to implement a blog in your application, where you will repeat the updates of your application. The more text there is in your app, the easier it will be to aggregate the content on your website.
Make Sure The App is Mobile First
Mobile is the major platform on the web these days. According to toa survey, 51% of internet traffic comes from mobile devices. To make sure that your application is mobile friendly, you should implement responsive designs (look up “responsive designs”), which will ensure that your webpage can adjust to the given screen’s viewport, be it mobile, tablet, desktop or a high DPI display.
Make Your App PWA
Make your Image as Small as Possible
Images are what the web is all about now. Well almost, Instagram is an example of a company that created a whole platform where images are the only true content. The downside if using images is that they take a lot of space and bandwidth if you don’t compress that properly. You should use tools such as ImageMagick to strip all meta tags, convert your images to other formats and lower their quality- the human eye won’t see the difference unless the user focuses on the image and zooms it. Also, it’s good to make sure that images aren’t too big. There no point in putting a 15 Mpx photo from your vacation in a blog spot viewed on mobile devices.
Translate Your Routes
Web search engines like to have different paths for content in different languages. If your application is served in many different languages it’s good to translate the paths leading to them.
Additionally, hreflang tags to your site will inform web crawlers of the language of a given link.
Make a Sitemap of Your Application
This is pretty simple. A sitemap is an XML file that consists of the URLs that are in your application. This makes a lot easier for search bots t crawl your website. You can also adjust the weight of each link or the frequency at which it should be checked by search engines.
Make Sure your Content is Accessible
There are a few important things such as adding alt attributes to images or a table of contents for bigger pages. Another cool thing you can do is to add transcriptions for your audio and video files. Again, more text means that it will be easier for search engine bots to index your website.
Having fresh content is an incentive for visitors to come back and for search engine bots to visit and crawl your website more often.
This is true when you really have something new to say about the niche or topic your covering. Avoid publishing pages with similar content just for the sake of updating your website or blog.
Check Your External Link
External links [links in your website pointing to another site] are very important for SEO. In general ensure that:
You are not linking to spam websites or website with inappropriate content.
You have no broken link i.e links to websites or pages that no longer exist.
You are not in any way selling or exchanging links.
Any link in your comment section carries the nofollow directive.
Webmaster Tools and Analytics
Google and Bing have what is called webmaster tools. This is the place to register and submit your website to their index.
After submission, you can visit the webmaster central and get valuable information about your website. Seo training course includes these tools also. Although this is not directly related to SEO, when you submit your website to google webmaster tools and Bing webmaster tools you gain a number of advantages:
It’s a way to tell search engines about your website [by submitting your sitemap].
It’s a way to get feedback on the number of pages indexed.
It’s a way to get notified about potential problems ie. access issues that restrict websites from crawling your content.
You can see the number of incoming and internal links.
How much time they spend on your pages and on which pages.
With these 12 simple tips, you can make your website search engine friendly and as a result substantially improve its accessibility, performance and conversion rate.